Zinmobi - zinmobi.com
General Information:
Latest News:
Mobile Coupons: The Dynamic Pricing Silver Bullet for Retail & Fast Food 11 Jul 2013 | 06:13 pm
Airlines and hotels have been using dynamic pricing successfully for years and now mobile coupons are letting retailers and fast food outlets get in on the act and bolster their profits in the same wa...
What Makes Great Marketing Software? 12 Apr 2013 | 09:07 pm
Someone made the point to us recently that all marketing software is essentially the same and that they perform the same fundamental tasks with the same end-goals in mind. “How could it be otherwise” ...
Mobile Marketing – “It’s the data, stupid”! 24 Jan 2013 | 03:34 am
At the recent NRF Annual Convention & Expo, Howard Schultz the chairman and president of Starbucks, shone a huge light on mobile marketing and its relationship with traditional bricks-and-mortar store...
Achieving Analytics Excellence 2 Aug 2012 | 09:18 pm
Now more than ever, companies rely on their information systems to provide critical data on their markets, customers and business performance in order to understand what has happened, what is happenin...
Why Managing Your Brand through Mobile Channel Matters? 6 Jul 2012 | 07:25 pm
While implementing a data-driven process to reach consumers with personalized and relevant content through multi-channel marketing activities, including mobile, is a primary driver of Best-in-Class ma...
Reimagining retail 10 Jun 2012 | 03:59 pm
Meeting the customer’s needs is arguably the first rule of running a successful retail business, and with the adoption of today’s smartphones and various mobile technologies, retailers have an opportu...
Inside P&G’s digital revolution 6 May 2012 | 04:00 pm
Robert McDonald is a CEO on a mission: to make Procter & Gamble the most technologically enabled business in the world. To get there, the 31-year company veteran and former US Army captain is overseei...
We’re all marketers now 10 Apr 2012 | 04:00 pm
For the past decade, marketers have been adjusting to a new era of deep customer engagement. They’ve tacked on new functions, such as social-media management; altered processes to better integrate adv...
Inside P&G’s digital revolution 6 Jan 2012 | 02:17 pm
Robert McDonald is a CEO on a mission: to make Procter & Gamble the most technologically enabled business in the world. To get there, the 31-year company veteran and former US Army captain is overseei...
Achieving Analytics Excellence 6 Jan 2012 | 02:13 pm
Now more than ever, companies rely on their information systems to provide critical data on their markets, customers and business performance in order to understand what has happened, what is happenin...
