Stellar - blog.stellar.net.au
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Pinterest vs. Instagram 18 Jul 2012 | 10:28 am
Hailed as the rising stars of social media, Pinterest and Instagram are the talk of the town (or rather, web). With phenomenal traffic and engagement stats, it’s no wonder marketers want a piece of th...
Celebrity Ambassadors: A worthwhile investment or a whole lot of hype? 12 Jul 2012 | 12:12 pm
When coming up with ideas to generate publicity for a brand, one of the inevitable suggestions that will arise in a brainstorm is a celebrity ambassador. The reason behind this is fairly obvious – we ...
Book Review: Unmarketing by Scott Stratten 20 Apr 2012 | 06:48 pm
Remember our 12 Essential PR Books post from December? Where we included books on the Stellar* reading list for 2012? One of those books was Unmarketing by Scott Stratten. It’s a good book if you’re ...
Selecting and using key messages in PR campaigns 28 Mar 2012 | 04:31 pm
In PR, key messages are used to communicate to the media the core points, benefits or aspects of a brand or product. They are the main aspects of the story you’re trying to tell about your brand and t...
